“We want to ensure those who make the pilgrimage to Whistler each year really make the most of their time. This place is the centre of our world, and the free Insider Experience sets every fan up to make the most of it—whether she’s a committed rider coming in from the U.K. or a local family just stepping out their front door,” said Darren Kinnaird, Crankworx general manager, in a press release.
Perks of signing up include preferred pricing on food and beverages at the event, bike rental and repair deals and discounts on some Crankworx merchandise.
Insiders are also eligible to win tickets to Dirt Diaries, the Deep Summer Photo Challenge and the VIP deck of the Ultimate Pump Track Challenge.
Paid upgrades include another tier dubbed the Ultimate Crankworx Experience ($199) a similar service for the Red Bull Joyride ($109).